Motus naming | motusbank | Discussion forum

However, every reference on the website and the picture of the debit card refers to 'motusbank'. If you google "Motus", you won't find it. If you google "Motus Bank", you get references to 'motusbank'

If Motus Bank prefers to do business as motusbank, then I think we should continue to use their motusbank trade name. It will match up with their marketing and how they present themselves.

We do the same when we refer to Alterna Savings and Alterna Bank instead of the legal entity names Alterna Savings and Credit Union Limited and CS Alterna Bank.

I would also strongly counter and question the notion the majority of people would search for "motusbank" as it is styled. Not so at all. If anything, they will search for just "motus" or "motus bank". On that basis, I think we should either be calling them "Motus" (if using a trade name) or "Motus Bank". We have never honoured capitalization stylizations. Case in point was "Ally" - we styled it as "Ally" not "ally" as in their marketing materials.

I'm fine with dropping the "bank," but combining "bank" into a single word "motus" is wrong (we're not their PR agents). It should be either "Motus Bank" (their legal name; we're required to use legal names to bank with them, I should add, yet again) or simply "Motus".

In sum, we have absolute discretion on capitalization and spacing here.

Cheers,
Doug

Vatox said
My thoughts, “Motus Bank” looks proper and more professional.

EDIT: “Motus Bank” is used on the CDIC site too.  

Thanks, Vatox. We're on a roll...we agree again (the other time being on enhancing the inclusion criteria for the "comparison chart" to remove, somewhat, the subjectivity to what constitutes "competitive").

(It's also listed as "Motus Bank" on the OSFI site and even in Motus' own press releases.)

I agree, I think we should favour, in this order, their legal name, their trade name that is identified in textual form as part of their website footer and/or header (i.e., not the logotype that is part of their logo, which is what "motusbank" is), or their branded division (if a virtual bank branch of a larger bank or credit union, i.e., Simplii Financial, Hubert Financial, etc.). Appearing on Motus Bank cheques will, albeit likely in ALL CAPS, be "MOTUS BANK" (I think we don't need to be in ALL CAPS ). Similarly, they will identify, in logo and/or logotype (i.e., "motusbank"), on e-Statements, but they'll also state their legal name, that is "Motus Bank". 🙂

Cheers,
Doug

Doug said

Disagree. That's an inherently flawed and highly subjective rationale. Also, I question that people would search or "motusbank" instead of just "motus". Most likely, people will start to type "motus" and click on one of the auto-fill options. Or, equally likely, they might search for "motus" or "motus bank" or "motus chequing" or "motus mortgage" and click on one of the paid search results Motus Bank has paid for. Moreover, we can no longer state what a given search results will be thanks to Google Personalized Search and "filter bubbles".

Okay, end of future library technician rant on Google's search algorithms.

Cheers,
Doug  

I am really puzzled about your response, so I re-read my post before responding. I was not trying to win an argument with you, just stating some facts. I was curious so I did some google searches and posted what I found. Why that would cause you to refer to 'inherently flawed and highly subject rationale' is beyond me. I have no stake in the name used in the threads associated with this FI, and I certainly don't want to participate further in the discussion.

2of3aintbad said

I am really puzzled about your response, so I re-read my post before responding. I was not trying to win an argument with you, just stating some facts. I was curious so I did some google searches and posted what I found. Why that would cause you to refer to 'inherently flawed and highly subject rationale' is beyond me. I have no stake in the name used in the threads associated with this FI, and I certainly don't want to participate further in the discussion.  

The reference to subjectivity was based on presuming what people might or might not search for, but more importantly, on the fact that for the majority of Google web searches, Google personalizes them. That is, one search query for "motusbank" or "motus bank" will yield different results for each person.

Hope that clarifies.

Cheers,
Doug

Vatox said
Letters patent had been issued under the Bank Act to incorporate a “Motus Bank” effective Oct. 3. That’s the legal name and should be used. Once placed on this site, it can be referred to as any of the many different titles. I’ve seen “motusbank”, “Motus Bank”, “Motusbank” and “motus bank”.  

+10,000 here.

Absolutely, there a myriad combinations in terms of capitalization and spacing, so including their legal name is the right approach. If they had a materially different branded division name, then we would include that, but that's not the case.

And yes, people can absolutely start discussion threads with "motusbank," "motus," "motus bank," "Motus Bank," "rainbow bank," or "Bill Maurin's piggy bank," but agree completely, the legal name should be used here, as the forum name, as the name in the comparison chart, and in the "profiles" page. Seems like a pretty clear cut case to me.

Cheers,
Doug

Doug said
Agreed, Top It Up, on that. I would argue something like is crucial in terms of determining how something is named the various parts of this site, whether comparison chart, profile, or forum. We should be adhering to standards and past practices here.

If people think this is a minor issue, I could refer them to a myriad of library cataloguing-related discussion listserves on whether changing cataloguing rules to, say, determine whether an end period at the end of the Title statement in bibliographic description. 😉

Cheers,
Doug  

Based on my not-inconsiderable experience in library catalogue searches, they should think about eliminating ", a novel" and ": a novel" after the titles of some novels, regardless of what the publisher said If you search the longer form, you don't get all the hits. Finally figured out what the problem was - entirely avoidable.

You'll never get everyone to agree on naming this badly named bank, so might as well forget about it.
I am having trouble remembering it at all. Mobus? Motus? Mondus? Bogus? Mortis?... You'll have to excuse me if I get it wrong from time to time.

In a conversation with a Meridian branch manager last year, the name was chosen to reflect the Latin definition of the word:

A movement, motion. (by extension) An advance, progress.

I suppose the fact that both Motus and Meridian begin with the letter "M" choosing the name Motus has the added benefit that they don't have to replace the monogrammed towels down at Corporate Headquarters!

Stephen