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Buck a beer

This is a great Canadian story (i say "great" sarcastically)

Years ago Ontario had a brewery called "LakePort" it was located in Hamilton. LakePort's big sales pitch was, "buck a beer" because they sold 24 bottles of beer, for $24.

Since corporate canada hates competition. Labatt and Molson cried to the ruler of Ontario, Dalton McGuinty... "oh boohoo. LakePort is killing us". Dalton took i upon himself to save Ontarians, "in the name of social justice, beer can NOT be sold so cheap". Dalton set a minimum price of $25.60 for 24 bottles of beer.

LakePort lost their big ad sales campaign jingle of "buck a beer" BUT because their beer at $1.07 a bottle was still cheaper than any Labatt and Molson product, LakePort still stole market share. So... Labatt bought LakePort.

Labatt moved the production of LakePort beer into their existing facilities and fired all of the LakePort employees. Other buyers offered to buy the old LakePort plant and rehire the 143 fired workers. BUT Labatt, bought the LakePort brewery with the intention of removing the competition, they were not going to allow another brewery to start up. Labatt destroyed the old LakePort plant.

The price of LakePort beer is now at par with other Labatt and Molson products. $35.50 for 24 bottles.

Here's the proof of my claims so far BUT this is only half the story.

https://www.thestar.com/news/ontario/2011/02/08/buckabeer_not_coming_back_mcguinty_says.html

https://www.cbc.ca/news/business/labatt-to-buy-lakeport-beer-maker-in-201m-deal-1.637631

https://www.thestar.com/business/2010/04/21/labatt_dismantles_lakeport_brewery_angers_hamilton.html

Doug Ford the new leader of Ontario has promised the return of "buck a beer" by labour day, 2018. Molson say, they can't do it, because it would jeopardize the quality of their beer. My question is.... did the quality of LakePort beer increase after Labatt bought it and jacked up the price by $10?

https://globalnews.ca/news/4370440/doug-ford-government-buck-a-beer-promise/

The breweries are also saying.... the cost of using American aluminum to make cans, means beer is going to cost more.